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Here’s How a Committed Base Markets Your Org or Cause: YesWeCarve.com
I was delighted to learn about YesWeCarve.com, a funny but powerful pumpkin-carving campaign launched by Obama supporters. The four imaginative individuals who got this going aren’t campaign staffers,...
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You’re (In)Famous, and So Am I: MoveOn’s Personalized Video Paints Dark...
You've probably already received 10 emails about this "vote-or-else" campaign from MoveOn.org, but I have to chime in with my admiration. It's irresistible. MoveOn.org has outdone itself with this...
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Change.Gov is Up — Obama Shares Vision, Plans & Hopes, Wants to Hear Yours
Less than 48 hours after winning the election, the Barack Obama transition team has launched Change.Gov. Like many sites, it’s a work in progress. For example, I see “content to come” as the only...
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Free Marketing Wisdom — Get It While It’s Hot
MarketingSherpa is sharing some wisdom again in its just-released 2009 Marketing Wisdom report.The report features 94 useful real-life lessons learned last year by marketers just like you, each...
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Open It Up — How to Engage Your Base Behind the Scenes
In an era when even Loehmann’s (THE original discount ladies clothing store w/famously-communal dressin rooms) has a Facebook fan page*, you know it’s hard to get through to your network of supporters,...
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Pow! Wham! Communicating in a Fresh Way Can Bash Through to Consciousness
DC Jobs with Justice and the Institute for Policy Studies found a refreshing and attention-getting way to communicate on complicated issues in Economic Meltdown Funnies, a comic book about the recent...
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Speak Up! Comedians Guide Teens to Speak Out on Reckless Driving
For more than two decades, car crashes have been the number one killer of teens in the United States. Recently, the Advertising Council joined with a coalition of state Attorneys General and consumer...
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99Designs — Get a New Logo for a Bargain Price
Need a new logo but don’t have much of a budget? Turn to 99Designs to run a design contest sourcing your logo or other design challenge from a vast array of emerging graphic designers.All you need is...
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How to Supplement Gifts & Grants w/Earned Income (Yes — Charge for It!)
I’ll be joining two other communications experts — Hannah Kane from Idealist and reporter Carly Rothman from Newark’s Star Ledger (the daily newspaper) tomorrow in a panel (Nonprofits, Technology and...
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5 Steps to Magical Fundraising — Dixon Place Case Study
I attended an incredible performance at NYC’s Dixon Place a few weeks ago, along with my husband and some friends. This is a venue I’ve known forever, and have seen grow from a tiny spot in the...
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True Majority/Moms Rising Launch Blockbuster Mom’s Day Video — Fun & Effective
True Majority & Moms Rising premiered a customizable video for Mothers Day. Another great example of engaging your base around an event that’s top of mind. The video is pretty much irresistible....
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Extend Your Org’s Reach — At No Cost
I’m a big proponent of engaging your base to increase the impact of your communications (and impact). Communications-wise, help usually takes one of two forms: spreading the word (engaging their...
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Lift Your Head and Collaborate to Power Up Your Nonprofit’s Marketing
Let me introduce you to David J. Neff, nonprofit marketer extraordinary, who kicks off a periodic series of posts from guest bloggers. I believe strongly in the value of multiple perspectives and...
View ArticleCreative Cause Marketing – Volunteer Match Challenges Stephen Colbert to Ice...
A Cause Marketing Coup If you’re a Target shopper and/or a Ben & Jerry’s (B&J) fan you probably know about Volunteer Match‘s (VM) cause marketing coup. Back in June, B&J launched its...
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Showcase Your Experts—Speakers’ Bureau How-Tos
Our guest blogger Amanda Aldrich is Regional Communications Specialist with the American Red Cross of Northwest Ohio. The opinions she shares here do not represent those of the American Red Cross. As a...
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